Mascots have been used
as supporting characters
and spokespersons for the last hundred years.
Their ability to be endearing and do an excellent job at helping the buying public to remember
Who hasn’t heard of the Jolly Green Giant. Did you know that the mascot
became so popular that the company “Minnesota Valley Canning Company”
changed their name to Green Giant Foods?
How about “Charlie the Tuna” or the mermaid from "Chicken of The Sea”…
There's a story that when a Disney executive would take someone out to lunch,
they would say , it was on the "Mouse".
Mascots can be very helpful, just ask Mickey ...